If you a business owner with a website, it is very likely that you have heard about SEO – but what exactly is it? And how can it help your business?
What is SEO?
SEO stands for search engine optimisation, which is the process of improving a website so that it moves up the search engine results page, helping to boost online visibility.
This is a great way to grow your business; after all, if your website appears on the fifth page of Google search results, very few people will actually find your website – but if it appeared on the first page, significantly more people will see your website.
This can help your business in lots of different ways; it means that you will have more potential customers, so your sales and website engagement will improve, which will also boost profits so that your business can grow and expand.
But how exactly can SEO help your business?
Here we break down 13 different ways that SEO can help your business to earn more visibility.
1. SEO Will Boost Traffic To Your Website
One of the main ways that SEO boosts visibility is by increasing the traffic to your website. This is very useful as organic search is one of the most important parts of a business’s online performance; most internet users use search engines to find new websites and products, so if you appear in organic web searches your website will be seen by far more people.
Of course, if you want to boost your visibility you should know that not all search engines are created equally. Google dominates other search engines, taking up nearly 90% of the overall search market. Yahoo, Bing, and Baidu all have loyal users of their own, but if you really want to improve your online visibility you should tailor your SEO efforts to Google’s specific algorithms, rather than another search engine. This may not come as a big surprise to you; after all, the term “Googled” is now in the dictionary, so the power of Google is clear!
2. SEO Can Improve Local Engagement
SEO can also be used to improve local engagement on your website. While this may not be particularly useful for huge companies who ship products across the globe, it can be very useful for smaller businesses, such as bike shops, bakeries and crafting businesses. This is because nowadays many people use their laptops and phones to search for products before they make a purchase – and if they search “bike shop in Harrow” and you have a bike shop in Harrow, they are far more likely to find your website.
If you want to improve the local SEO on your website, you will need to use specific keywords involving your city or town. It can also be useful to set up local rankings online; for instance, you could register your business on Yelp or Google My Business. This will ensure that customers in the right area are finding your website!
3. SEO Helps You To Reach Your Target Audience
One of the best things about SEO visibility is how specific it is. If you set up a well-planned SEO strategy with relevant keywords, a content plan, inbound links and optimised pages, you won’t just appear more in general searches; you will appear in searches made by your target audience.
This is a great way to boost engagement on your website, as it means that you will be reaching out to people who are more likely to be interested in your website. For instance, if your website sells affordable make-up, it is likely that you will want to reach women on a budget (so perhaps younger women) instead of older men in their 50s!
This is possible because a solid SEO strategy will include relevant keywords and phrases that your user is searching for, such as “affordable lipstick” “cheap eyeliner” and “make-up for women in their 20s”.
4. SEO Will Improve The User Experience
SEO can also improve online visibility by improving the user experience. It is all well and good setting up a marketing SEO strategy that draws new users to your website, but if your website isn’t very good it is unlikely that the users will stay for long – and it is very unlikely that they will ever visit again. This means that your website only has temporary visibility, rather than long lasting visibility.
However, SEO isn’t just about setting up a marketing strategy; it is also about optimising your website so that it is more user-friendly. For instance, the Gummy Bear SEO team will improve page loading times so that every page loads immediately, and we will also improve your website navigation so that it is easier for users to find their way around the website.
Another way that SEO can improve the user experience is by optimising your website for mobile devices. Today there are a lot of mobile internet users – in fact, last year mobile users overtook laptop users for the first time! This means that if your website isn’t mobile-friendly, you could be losing out on a significant chunk of potential customers… but thankfully this isn’t the case if your website is optimised for mobiles.
5. SEO Can Boost Sales
As SEO improves the visibility of your website, you will notice an improvement in sales and engagement. This is because more people will be encountering your website, which is very useful if they are planning on making a purchase.
6. SEO Helps To Build Trust
Another way that SEO creates long-lasting visibility is by helping to build trust. Users will visit a poor website once and never come back, but if they find a useful, relevant website they are much more likely to bookmark the website or remember it in the future – which means that they will come back multiple times, creating long lasting visibility.
SEO specialists at Gummy Bear SEO will do this by creating interesting, useful content for your website. This content will include quality backlinks to other websites, as well as internal links that will encourage users to check out other pages on your website. Of course, this won’t be an overnight process, but over time it will help you to establish your website so that it is seen by more people.
7. SEO Is An Affordable Way To Boost Visibility
If your business is fairly new, you may find that your online visibility is very low – but if you are bound by a small budget, you may be wondering what you can do to boost your online presence. After all, PPC campaigns and marketing companies can be fairly expensive… but thankfully SEO is an affordable way to boost your visibility. This is because SEO strategies can be tailored to suit your budget and needs – and also the results are well worth the costs! (For the full comparison of SEO vs PPC read our article here.)
8. SEO Helps You To Understand The Web
The World Wide Web is constantly changing and developing, so it can be difficult to understand how exactly you can improve your online visibility – and even if you know now, it is likely that it will be very different in a few years!
Thankfully SEO can help you to understand the web and how it works. This is because our professional SEO team will create a useful, optimised strategy for you based around current Google algorithms, and if you ask the team will explain the strategy to you. Of course, if you don’t want to find out you don’t have to; the SEO team will continue to update and improve your strategy if you hire us on a long-term basis, so your website will understand the web – even if you don’t!
9. SEO Provides New Opportunities
SEO can also boost your online visibility by providing you with new opportunities. This is because a high-quality SEO strategy will expose you to lots of new customers and brands, giving you the chance to release new products and collaborate with other companies. It can also connect you to new stakeholders, which could boost your business finances.
10. SEO Provides You With Quantifiable Data
Another great thing about SEO is that it will provide your business with quantifiable data; you will get information about how many people visit your website, how long they stayed on your website and what pages they visited. You will also get information about your social media pages and marketing campaigns, which is very useful!
The data will tell you things about your business that you didn’t know before; you may find that your homepage and website is very popular, but users rarely use your blog. This will make it easier for you to improve both your website and future marketing campaigns so that they will be even more effective.
11. SEO Is A Long-Term Strategy
Very few website owners want to boost their online visibility for just a day or a week – they want to boost their visibility on a long-term basis. This could be for months or even years, which is difficult to achieve with one PPC campaign or online advert – but with SEO it is entirely possible. This is because SEO campaigns will improve your website so that it looks much better, and this will last until you next decide to update the site. So your website will be faster, more user-friendly and it will appear higher on the search engine results page on a long-term basis!
12. SEO Allows You To Beat The Competition
The internet has provided millions of businesses with the opportunity to reach new audiences – but on the other side of the coin, it has also increased the level of competition. Now businesses aren’t just competing with one or two other local businesses; they are competing with tens or even hundreds of similar online businesses. And research has found that 81% of customers research online before making a purchase, so it is important to make sure that you are at least on the same level as your competition!
And this is where SEO steps in. When it comes to promoting yourself online, your website is the first thing most people look at – so your website needs to look great! If you’re not sure how your website compares to your competition, take some time to find their websites online so that you can compare them. This will give you more information about how you can use SEO to improve your website; for instance, maybe you will find that your competition offer services that you don’t offer, such as a live chat service.
13. SEO Puts You On Page One
The final benefit of SEO is quite simple; it will move you closer to being on page one of the search results. This is perhaps the best way to improve your online visibility, as recent data found that the first three organic ranking positions result in around 40% of all website click-throughs. This means one thing; if your website isn’t on the first page, it probably isn’t getting many click throughs at all. So if online visibility is important to you, it is important to embrace SEO!
Final Thoughts On SEO
If you are a website owner and you don’t use SEO, you could be making a mistake. This is because a high-quality SEO strategy on your website will help to significantly boost your online visibility in a number of ways; you will appear in more local searches, you will appear in more global searches, and your social media will have a larger outreach. This will expose your website to lots of new potential customers, helping to boost your website engagement and sales.
Sometimes it can feel like it is nearly impossible to improve your search engine ranking, especially if you don’t know much about search engine optimization. However it is entirely possible to boost your online presence, and if you want you don’t even have to do it yourself; you can simply hire us, professional search engine optimization team to do it for you!