The two best e-commerce platforms on the market at this time are WooCommerce and Shopify. They are both widely known and have easy-to-use user interfaces. Like many of you out there that desire to start an e-commerce business or change your current platform to one of these two, there are many factors that one must consider.
There are also many features that one must know about to become aware of what will be adequate for your necessities. The best part about these platforms is that everyone can build up their e-commerce store by themselves without the help of a developer.
These five key factors must be taken into consideration when choosing between the two e-commerce stores:
1. Does the platform have the features for your needs?
2. Which of the two offers the best price?
3. User Interface – Which interface is most attractive?
4. Which platform is there for you when you run into issues?
5. Which platform allows important features such as SEO?
The goal is to have your questions answered, and all doubts and concerns eased away by the research that I have been able to conduct while using both platforms. Then you will be able to choose the right e-commerce store for your personal needs. Let’s begin!
The features that are part of all of Shopify plans include unlimited products, customer support, finance reports, overview dashboard, discount codes, fraud analysis, unlimited bandwidth and storage, Shopify point of sales, staff accounts and online sales channels, manual order creator, overview dashboard, finance reports, and amazing customer support. A free option that Shopify offers is CSV file sharing.
Now let’s take a look at the features that are within WooCommerce. WooCommerce is built on WordPress, which runs 26% of all of the sites on the internet. WooCommerce has no limits on the number of products that are sold, any product can be sold via their e-commerce platform, and the system is specialized with a user-interface that makes it easy to use with everything in one place. The most important feature is how it helps you to sell more. Let’s take a closer look. The type of products that you can sell can be physical and digital, including software and apps which is great for affiliate marketing.
WooCommerce incorporates Paypal and Spire payments, as well as a bunch of other payments methods at an additional cost.
Shipping and taxes have adjustable prices and one can add an unlimited category of products with intelligent product stock control. You can use this feature on your phone and the platform is mobile friendly where you have full control of your store´s data. As a WordPress extension site, it works with WordPress themes in addition to hundreds of accessories and extensions that they have available.
As a gift for using their platform, you receive a free Facebook ad and a Facebook store extension, something that can be very useful and can help you to connect with more leads for your e-commerce store. WooCommerce charges for CSV file sharing with a cost of between £500 and £600. As you may recall, Shopify offers this feature for free.
As you can tell, both platform features provide you with everything that you need to run a successful e-commerce store. Each comes with different details that may be of use for your store. In our opinion, Shopify offers a more user-friendly and functional e-commerce store but, on the other hand, WooCommerce is a great platform that provides everything you need for an e-commerce store. Being that it is a WordPress complement, it can be more time consuming and difficult to set up your store.
In conclusion, there isn’t a clear winner between the two platforms in regards to their feature because they both have everything that you need to configure your e-commerce store.
There is a clear difference in the prices of both platforms. The most obvious difference is that Shopify has more transparent pricing than WooCommerce.
WooCommerce is a free service but is also a plugin of the WordPress platform so you must consider the cost to create your store through WordPress. This includes the cost of the hosting website, the theme that you choose for your site, the cost of your domain and any additional extensions that you add along with the SSL certificate. If you want to configure your domain, you must pay $29 per month. If you want to add additional options like SEO and other features this can cost you an additional £49-£150.
Shopify makes things much easier for their users, with a ready-to-go unique solution. There are three package options with Shopify and all three give you a detailed list of what each entails. The first package that Shopify offers is priced at £29 a month. This is their basic package that allows you to start selling from your site. Their second tier package costs £79 per month and is best for a growing business. Their third-tier package is £299 per month but has many advanced features for a booming online e-commerce store. Another thing that must be taken into consideration is that Shopify charges a transaction fee that varies from 2-3% per transaction. This depends on what platform the payment is received from, such as Paypal or Stripe. It’s recommended that you spend some time checking the rates that each payment platform may charge for each transaction.
In conclusion, WooCommerce may initially seem like a better option since it is a ¨free¨service. In the end, though, it may cost you more money and more time so it’s important to look into this before making your final decision.
3. User Interface
Everyone likes a friendly user interface. This can be the make-or-break of an e-commerce store as a site with an unfriendly interface can deter customers away. This also is true for those who have to spend time building the store. So are both sides of the user interface made well in both platforms?
Shopify takes the lead in user interfaces as it is one of one of their strongest points. They have high-quality theme designs and they have an eye-grabbing appeal. There are 54 themes to choose from, with 10 of them being free. The great part about the themes is that each of them has the ability to redesign the layout, so technically you get around 100 different design options for your store.
The best part about Shopify stores is that they are easy to navigate and their designs are elegant and clean looking. This makes them perfect for any modern online store. The only drawback about using Shopify´s design templates is that they can cost you up to $180. What is included in this price though, is that the designs can be altered by the group of freelancers that Shopify hired on as their web designers. You can create exactly what you want for your store and this is a huge positive compared to WooCommerce´s platform. All of Shopify´s themes also have a very easy-to-use and intelligent editor that makes it less intimidating for its users. This allows you to make quick changes in your store and hide edits that you make which can be used in the future. For example, you may no longer be selling a specific product so you may want to hide this product. You can do so in Shopify´s editor and then bring it back when it’s back in stock with the click of a button. This feature is much more inconvenient to use for users of WordPress and in the end, WooCommerce.
Let’s take a look at WooCommerce. Since WooCommerce is a complement created by the developers of WooThemes, personalized designs and templates are not offered for stores. Once you choose a template, that design is used for your store’s entire website. The good part about WooCommerce is that it is made so that you can integrate themes from the different theme and template markets, such as WordPress or ThemeForest. With that said, you can choose any themes that you like and make it work with your WooCommerce store.
Store design product visibility is important for sales, so you must take this into consideration when choosing a theme design on WooCommerce. It is recommended that you start with the front design of your e-commerce store first. There is a huge assortment of free themes, as well as secondary options that are personalized storefronts. These come with a price tag starting from £39 and making their way up to £119. As a web developer, WooCommerce offers one other option where you can have access to all of the secondary theme designs for £399.
WooCommerce wins this area due to offering many more possibilities and the fact that they allow for coding to be used from other theme and template marketplaces. This also allows other developers to create and sell their own designs. In a sense, this allows WooCommerce to support freelancers and smaller web design businesses. Shopify has more limited options for their templates and designs so we will hand over the winner´s baton to WooCommerce on this one.
Let’s take a look at the user interface from the client’s point of view. This means from the point of view of the person who has to build the store and is using the Shopify or WooCommerce platform.
We would say this is an easy call. The medal of this side goes to Shopify due to its less-complicated configuration. The hardest part for a Shopify customer is deciding which platform to use. As soon as they click sign-up the process is seamless. When the sites are configured, both Shopify and WooCommerce offer easy management.
4. Support – Are you there?
Shopify is infamous for its 24/7 customer support. They offer professional help with any problem you may run into. They can be reached via chat, e-mail or by a simple phone call. They also offer an open guide to frequently asked questions or frequent problems that the store could run into. This open support guide is also very detailed and useful and has helped me solve many issues without even having to speak to a live person.
WooCommerce is more complicated in this area. There is a forum where you sign up via WordPress through a free plugin and can ask questions to others who may have run into the same problems. WooCommerce offers customer support but you must create an account on their site and you can only speak to someone through a chat with WordPress professionals. Another option is using Google and browsing through hundreds of blogs online that contain information about WordPress and WooCommerce. There is a lot of information out there but this does take time.
We´ll give this point to Spotify because you can´t beat 24/7 customer support.
5. Extra Features – Search Engine Optimization (SEO)
WordPress is considered the most viable platform in terms of how it presents SEO content. With that said, a WooCommerce store will have very good exposure.
This is something that you´ll never have to worry about with Shopify as their platform is seamless and fast. Shopify contains excellent optimization tools that improve SEO on your pages. With a quick, easy-to-use site and additional tools that help push your site higher on Google search, Shopify wins this round by a long slide.
Let´s review why you would want to choose Shopify over WooCommerce in the end.
– A simple and easy way to create a shop with one single click on their ´Sign Up!´ button.
– No need to have design skills. For a small amount of money, you are introduced to a variety of design templates that are easy to use.
– Available and quick-to-respond customer service, very important for any business!
– Shopify offers seamless functionality without having to have the knowledge of all of the technicalities that come with building up a webpage.
Now let´s review why you would want to choose WooCommerce over Shopify.
– If you want to have full control of your e-commerce store, WooCommerce is the best option.
– Access to thousands of designs and extensions for your store, something that you may want to consider for the future of your e-commerce business.
– Keep in mind that you´ll need to spend some time organizing your store or can easily find a freelancer online to do this for you!
– If you have an initial budget that is on the lower end, this option may be best for you as long as you do your research and use more of the free offerings that WooCommerce offers.
Both platforms are great and it’s up to you to decide what functionality fits your needs best. However, if all of these are too complicated and you just want to let the professionals do the work for you our team is always ready. No matter which platform you choose all of our e-commerce website design packages are designed by our team of professional web designers and developers to bring ease of use, functionality and stunning looks to your online store.
Based in London, we’ve been producing beautiful websites for over 8 years. We believe in affordable, bespoke website design and we take pride in our outstanding customer service. If you would like to know more about how we can help design/develop your website, contact us today by CLICKING HERE and REQUEST A FREE QUOTE.