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What is SEO?

Ask some SEO companies about SEO and they’ll try and blind you with science and fancy words and confuse you into thinking it’s a mysterious art and two hours later you’ll be none the wiser. Not so here at The Big Marketing Agency. We love seeing the light bulb go on when our clients get it. We prefer our clients to not only know what we are doing for them but why as well.

SEO stands for “search engine optimisation.” – is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

All major search engines such as Google, Baidu, Bing, Yahoo, and Yandex have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to searchers.

To understand what SEO really means, let’s look at what mainly affects it:

Quality of traffic. You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Women beauty services when really you’re a yoga instructor, that is not quality traffic. Instead, you want to attract visitors who are genuinely interested in the products and services that you offer.

The quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.

The key to getting more traffic lies in integrating content with search engine optimisation and social media marketing.

What’s likely interesting to you as a business owner or employee is how we can actually leverage SEO to help drive more relevant traffic, leads, sales, and ultimately revenue and profit for your business. That’s what we are good at.

We use proven, repeatable best practices for optimising websites for search that can help you drive targeted traffic through search without having to spend a fortune on it.

83
%
Organic Traffic - Increase
52
%
Bounce Rate - Decrease
38
%
Average Visit Duration - Increase
27
%
Pages Per Session - Increase
Our Search Engine Optimisation Core Services Include:
ORGANIC SEARCH
ORGANIC SEARCH
Successful online visibility is all about search engine rankings. If your website doesn’t get found or is buried on the 3rd page of search results, you are most likely not going to get the traffic you need to see significant sales. Organic SEO is the process used to obtain a natural listing in search results. It is called organic because there is no money being paid to the search engine for higher rankings.
ON-PAGE SEO
ON-PAGE SEO
Onsite SEO is the process of making your website search engine friendly. In simple words, this means adjusting certain elements on your website so that search engines are able to crawl and understand the content and structure of your website. There are many characteristics of a web page that search engines consider when ranking. These characteristics directly impact the search engine’s experience of crawling your page and the visitor’s experience of viewing it.
LINK BUILDING
LINK BUILDING
Link building is the process of creating natural links from other websites to yours. In very basic terms, these links are seen as votes of confidence in the eyes of Search Engines & over time will help you increase your website rankings. All links are not equal though! As with many things, it’s about the quality of links & not just the quantity. A natural link from good quality websites will hold more weight than thousands of ‘spammy’ links from other sources.

Website Analysis

Unlike other SEO companies, we don't use cookie cutter software to analyse websites. Your website will be reviewed and analysed personally by a member of Gummy Bear SEO team. Although our process takes a little longer, the end result is far superior to any automated report – we guarantee it!
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Toyin Are
I have used The Big Marketing Agency at several companies prior to forming my own company, they were the first port of call when I formed my company. They offer great service and very competitive pricing.
Toyin Are
Director of APEX Commodity Market
Dee Jagatia
From start to finish The Big Marketing Team were very professional and helpful. I had a very basic brief and they were able to create an amazing website for my business. I would highly recommend them.
Dee Jagatia
Marketing Manager of TJD E-Shop

See How Well Your Page is Optimised

Let us help you get your business online and grow it with passion.

Our team of professional SEO experts is the perfect partner for a successful business partnership.

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